Peter’s rich and dynamic career has seen him lead businesses across a portfolio of brands and business models in 30+ different country operations in Europe, Asia, India, Middle East, ANZ, South Africa and the USA.

Initially focused on marketing he then moved into sales management. From there he spent 15 years in general management / C-suite positions where he drove the strategy and execution of multi-channel and multi P&L businesses, locally, regionally and globally.

He has lived in London, Paris, Dubai and Singapore driving positive transformation & developing people and brands across blue-chip, private equity and a tech start-up in businesses from £0m-£200m revenue.

After a 20 year adventure at the world’s largest beauty company, he took the leap from blue-chip to return to the UK as CCO of ghd, a private equity owned and iconic beauty brand, three years ago. After the successful sale and transition to a multi-national, he was then Consultant COO for the initial launch in London, Paris and NYC of a tech platform partnered with UBER,

All of this highlighted his adaptability, dynamism and authentic leadership and led him to embrace new angles of self-development, nurture new networks and make a personal transformation.