Matt Lawson (Msci Msc CEng MIET) is the Founder of Downstream Innovation and has over 20 years experience leading Innovation and R&D in one of the world’s leading Telecommunications and ICT companies. As Director of Applied Innovation he led the creation of BT’s Applied Technology Centre, transformed BT’s Hothouse and Innovation Showcases and provided new strategic direction to the Innovation Martlesham tech cluster of over 100 companies. Prior to this he was Head of Multimedia Research as well as having experience in both project and programme management. Matt has also recently taken on the role of Head of Internal Innovation at L Marks. He is also a certified leadership coach, experienced mentor and chartered engineer.
I can help you with improving your innovation process, tools, skills, culture so that you deliver consistent bottom line impact and results [for medium to large organisations]
I can help you with finding a way into your target corporate customers, how to pitch effectively to them, how to develop your proposition in customer and business language, develop relevant industry sector use cases and work effectively with them to maximise your chance of sustainable future business. [for Technology Start-Ups & Tech SME’s
I can help you with training your leaders and teams in a practical repeatable methodology and tools set covering the entire end to end innovation process: from problem or opportunity identification and creative idea generation through to developing a commercial proposition, selecting an appropriate implementation approach and implementing agile experiments with real customers to reach a minimal viable product.
I can help you with designing, delivering and facilitating innovation events of different types: conferences, exhibitions, competitions, workshops etc regardless of audience, scale or duration